Duolingo's cross-functional product roadmap drives results

Duolingo helps anyone learn a new language. Their product roadmap is a Notion database owned by a cross-functional team of engineers, designers, marketers, and salespeople.

Insights from
Justin Goff
Product Manager
Use cases
Product Management, Wiki
1

A roadmap built to connect everyone

Duolingo’s product roadmap makes it easy to visualize how tasks are prioritized at a glance. Each task is its own Notion page where you can add any content you want — notes, sub-tasks, research, charts, documents, etc. — to get the job done.

Duolingo’s product roadmap makes it easy to visualize how tasks are prioritized.
Notion is the one hub where you can bring everything together, that people from all teams feel comfortable using and adding to every day.
Justin Goff
Product Manager
2

Question-driven product development

Notion helps support Product Manager Justin Goff's philosophy of product management.

"We believe that problem-level prioritization drives more success over time than feature-level prioritization. We want to answer big, thorny questions that can have a major impact on the business," says Justin.

The team created a key questions database to capture these questions and stash all the notes, research, and tests relevant to finding an answer.

A "key questions" database helps enforce problem-level prioritization.
3

A better way to track experiments

The average product team is running many experiments at once. Duolingo uses a Kanban board to organize experiments by status and owner. That way everyone can see tests marching through phases of completion, and everyone knows who to ask about them.

Duolingo uses a Kanban board to organize experiments by status and owner.
Questions become tests, and those get added to the roadmap. We learn more and have new questions to ask. All these tools in Notion talk to each other and link to each other in a smart way.
Justin Goff
Product Manager
4

A searchable record of decisions & knowledge

Justin uses all the information collected in Notion to compose a bi-weekly email update for the whole company.

This includes a few highlights — new feature launches, interesting experiment outcomes, new key questions — as well as metrics-based reporting on progress toward OKRs.

Past emails are archived in Notion, creating a searchable record of accruing knowledge.

A biweekly team email links to product updates in Notion.
We wouldn't be able to customize our workflow like this in any other product.
Justin Goff
Product Manager

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